The Following "TEST" is the format by which the We Believe organization will make assessments of various campaign ads which are used by candidates, campaigns and others in Ohio elections in 2008. We encourage others to use this test as a way of determining if you think that an ad is offensive. If you would like We Believe to make an assesment of a partiucular ad, please contact us via this website.
Answer each question with the following scale
1= no, absolutely not
2= no, not for the most part
3= unsure or not applicable
4= yes for the most part
5= yes, absolutely
Highest score possible (40) is an ad most conforming to our scale as a reasonable, sleaze free ad;
1. Does the ad promote what the candidate stands for?
2. Does the ad use a positive tone?
3. Does it refrain from personal attacks on an opponent?
4. Does it speak factually and accurately about what can or is being promised?
5. Does it refrain from inferring or citing false or misleading information about an opponent?
6. Is the ad endorsed by the candidate?
7. Does it speak to the issues We Believe is concerned about such as poverty, jobs, health care and education?
8. Does the ad refrain from utilizing hot-button issues as a means of polarization?
